Google's Small/Medium Business Ad Credits
Due to the COVID-19 crisis, Google has announced $340 million dollars released in Ad Credits for small and medium-sized businesses. According to the World Bank, small/medium businesses represent about 90% of all businesses and more than...Read more
Three Best Business Practices During A Pandemic
Here at Á La Carte Advertising, we wanted to share some best practices regarding your online marketing efforts. These practices do not only pertain to paid search but contain overall helpful tips and ideas during this pandemic. Yes, things are challenging to say the least but this too shall pass. In the meantime, we need to adjust our efforts for the present as well as plan for the future.Read more
5 Steps To Improve Google Ad Campaigns
Learn how to improve Google Ad Campaigns yourself. Not a DIY-er? We understand that's why they are always included in our first service tier. 1. Add Negative Keywords Ensuring that...Read more
Google Marketing Live 2019 Recap
Google Marketing Live 2019 reminded advertisers of the responsibility that they have to searchers. Google emphasized the importance that advertisers be responsible, be there, and be useful. They also unveiled a number of new features that will be available to advertisers later this fall. Here are six features that we can't wait to use.Read more
The Top Interesting 2018 Consumer Habits You Cannot Afford To Ignore In 2019.
Google’s latest research shares the top consumers' 2018 online shopping habits and things are changing. Here are some key takeaways. Consider this: 84% of Americans are shopping for something at...Read more
Max Clicks or Viewable Impressions?
You have a limited budget but you want to target local news outlets such as online newspapers. You have several bidding options but which is going to give you the...Read more