Google’s latest research shares the top consumers' 2018 online shopping habits and things are changing. Here are some key takeaways.
- Consider this: 84% of Americans are shopping for something at any given time, in up to six different categories. And in nearly one-quarter of shopping occasions, shoppers say they turn to their smartphone first.
- People are using more conversational search queries, which allow them to ask more pointed, specific, and personally relevant questions about the products and services they’re interested in.
- “Near me” mobile searches that contain a variant of “can I buy” or “to buy” have grown over 500% over the last two years. These include things like “where can I buy stamps near me,” “places to buy scrubs near me,” or “where to buy vinyl records near me.”
- We’ve also seen over 200% growth in mobile searches for “open” + “now” + “near me” (for example, “restaurants near me open now,” “stores open near me right now,” and “pharmacy near me open now”).
- Mobile searches for “that looks like” grew by over 60% in the past two years. For example, “inexpensive tile that looks like wood,” “honda that looks like Ferrari,” “furniture that looks like pottery barn,” “rock that looks like a diamond,” and “new furniture that looks like antiques.”
You can read the full story here.